The One Thing Most Brick & Mortar Businesses Are Missing on Their Websites (And It's Costing Them Customers)

You’ve invested time and money into building a website for your local business. But did you know that one seemingly small oversight could be costing you valuable customers?

It’s a critical detail many local businesses, especially those that rely on foot traffic, overlook—and it could be hurting your bottom line.

Say a potential customer pulls up your website on a smartphone. They’re searching for a service just like yours and want to know if you’re nearby.

But as they scan your homepage, something crucial is missing. What’s absent?

Your business address.

That’s right—if you’re a brick and mortar business, your physical location should be one of the first things visitors see when they land on your website.

Seems like common sense, right? Yet, you’d be surprised at how often this crucial information is buried at the bottom of the page, only visible if you scroll all the way down.

Why Does Your Address Matter?

In today’s fast-paced, mobile-driven world, if potential customers can’t find your business address right away, they’ll move on to a competitor who makes it easier.

In fact, 51% of mobile users are looking specifically for a local business address or contact information. They want to know where you are before deciding to visit or do business with you.

If your address isn’t clearly displayed above the fold (the part of the page visible without scrolling), you’re unintentionally putting up a barrier between your business and its next customer.

Think of your website as the digital version of your storefront. Would you hide your location from passersby on the street? Of course not! So why make it hard for your online visitors to find you?

A Simple Tweak Can Drive More Traffic

The good news? A simple fix—like moving your address to the top of your homepage—can make a noticeable difference in how quickly customers find you and walk through your doors.

Looking to optimize your website further for local SEO? Simple content adjustments, like placing your address prominently and adding relevant keywords, can boost both your online visibility and search rankings.

Curious about other tweaks that can improve your website and help attract more foot traffic?
Visit >> https://www.queenbeecontent.com/website-content-reviews.html

Is Your Website Easy to Navigate?

Does your website make it easy for customers to find your location? Share your experiences in the comments below—how are you optimizing your site for local visibility? Or, let me know about any challenges you’ve had to deal with. And, as always, if you found this article helpful, please feel free to share it!
​
#LocalBusiness #BrickAndMortar #WebsiteOptimization #OnlineVisibility #DigitalMarketing #CustomerExperience