Most businesses use URLs in print ads—but a simple QR code can do more.
What Is a QR Code, Anyway?It stands for “Quick Response,” and it’s exactly that—a fast way to connect people to your digital content. One scan with a smartphone camera can instantly take your customers straight to:
Why QR Codes Matter for Small BusinessesBecause attention spans are short—and typing long URLs is a hassle. QR codes bridge the gap between your printed materials and your online presence. They’re simple, smart, and surprisingly effective. They let customers take action in the moment—before they forget, get distracted, or move on. Best of all? You can create it yourself. No design or tech experience required. Real-Life ExampleA local hair salon added a QR code to its print ad. Instead of just listing the website URL, the code linked directly to the online scheduler. The result? New and returning clients can schedule an appointment in seconds. How to Create Your Own QR Code Using AIYou don’t need fancy software or a design team to make a QR code. You can generate one in seconds using a free AI tool like ChatGPT. Just use this prompt: Can you help me create a QR code that links to [insert your home page, contact page, calendar URL]? Output it as a downloadable image. That’s it. You’ll get a clean, functional QR code you can download and use on your printed materials. Want to Make It Look Even Better?Want to personalize your QR code with your logo or brand colors? Add this to your prompt: Also, can you insert my logo in the center? It’s attached here. Final Tips to Make Your Print Work Harder!If you’re already handing out brochures, mailing postcards, or setting out signs why not make them work harder? A simple QR code can turn passive print into a clickable gateway to your digital world. No tech skills required. Just one small change, and you’re making it easier for people to find you, book you, or buy from you. Before you hit print, be sure to scan the QR code yourself to make sure it works and takes people to the right page. Try it on your next printed piece. Need help creating one or deciding what to link it to?
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Melissa JonesCommitted to delivering clear, impactful business content that helps you communicate your value and connect with your audience. Archives
May 2025
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